Selected Experience
AS Watson Group / MoneyBack
CASETiFY
Cosmopolitan HK
Freelance & Personal Brand
Brand Campaigns
Social-first Content
Queenie Chu
AI-assisted Production
Motion & Social Video
About Me
I’m a Hong Kong-based Creative / Brand Designer working across brand campaigns, social-first motion and AI-assisted production systems.
In-house brand creative
AI-assisted production workflow
Open to new opportunities
Currently
CASETiFY COLAB
LE SSERAFIM
Overview
Collaboration Teaser Motion
A motion-led teaser video created for the
CASETiFY × LE SSERAFIM collaboration launch.
​
The teaser focused on building anticipation before the official collection reveal, using 3D product motion, cinematic lighting and fast-paced social editing to introduce the collaboration in a premium, K-pop-driven visual language.
Project Scope
Role & Scope
3D Motion Design
Product-focused 3D animation, lighting and motion composition for the teaser video
Teaser Production
Motion-led launch asset created to build anticipation before the collaboration
Partner Communication
Production communication and feedback alignment with Korean partners
Social Launch Asset
Short-form teaser video adapted for collaboration launch communication
