MoneyBack

Overview

In-house Brand Content,
AI Workflow & Social Motion

A selected body of in-house MoneyBack brand work across AI-assisted mascot content, social-first motion, app feature communication and campaign adaptations.

The work highlights how AI production and animation workflows were explored within an in-house brand environment, helping transform regular promotional messages into more expressive, mascot-led and social-ready content.

Electronic membership card face launch reel combining AI-generated mascot visuals with After Effects editing and social-first animation.

AI-assisted Social Motion

A series of mascot-led social videos created by combining AI-generated visuals with motion editing and After Effects production.

These assets helped explore a new visual direction for MoneyBack’s in-house content workflow.

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Electronic Membership Cardface

An early full AI-generated animation experiment exploring how mascot-led storytelling could support app engagement messages.

Notification Heroes Reel

【🚨 易賞錢家族緊急召集！全城合力封印「靜音怪獸」🔇】____最近成日收唔到優惠通知？__小心你啲著數可能俾「靜音怪獸」偷食緊...😱 __🎬 即刻睇片拎封印攻略💡打開

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In-house Brand Content

Developed brand and campaign assets for ongoing social, app feature and promotional communication needs.

Mega Campaign Rollout Support

Supported visual adaptations, campaign rollout materials and selected OOH-related touchpoints.

【跟住張敬軒易搵易賺易賞錢】幫您一Search穩賺 - 易賞錢 MoneyBack (1080p, h264) (1).mp4

Project Scope

Role & Scope

AI Workflow Exploration

Explored AI tools and production methods for mascot-led social visuals, concept frames and campaign-ready content.

Social Motion Production

Combined AI-generated visuals with After Effects editing to create reels, animated frames and social-first motion assets.

In-house Brand Content

Developed brand and campaign assets for ongoing social, app feature and promotional communication needs.

Campaign Adaptation Support

Supported visual adaptations, campaign rollout materials and selected OOH-related touchpoints.