Selected Experience
AS Watson Group / MoneyBack
CASETiFY
Cosmopolitan HK
Freelance & Personal Brand
Brand Campaigns
Social-first Content
Queenie Chu
AI-assisted Production
Motion & Social Video
About Me
I’m a Hong Kong-based Creative / Brand Designer working across brand campaigns, social-first motion and AI-assisted production systems.
In-house brand creative
AI-assisted production workflow
Open to new opportunities
Currently
MAHŌCARD
Overview
Independent Brand, Product & E-commerce System
MAHŌCARD is an independent fashion and lifestyle brand built around the idea of choosing a different version of yourself through curated objects, handmade accessories and nostalgic visual storytelling.
The project covers brand direction, product design, packaging, art direction, styling, product and lifestyle photography, social content, website design and overseas selling — forming a complete small-brand ecosystem from concept to launch.
Brand & Visual Direction
A nostalgic, spell-like visual world developed for MAHŌCARD, mixing vintage fashion references, dreamy graphics, playful typography and collectible product storytelling.
Products System
A flexible product system across MAHŌMADE handmade accessories, vintage curation, limited drops and third-party collaborations, designed to make each release feel collectible and story-led.
A Closer Look
Packaging & Product Photography
Product and lifestyle imagery art-directed to make each drop feel like a small collectible world, combining packaging design, flat-lay styling, on-model styling and detail-focused product photography.
