top of page

Selected Experience

AS Watson Group / MoneyBack
CASETiFY
Cosmopolitan HK
Freelance & Personal Brand

Brand Campaigns

Social-first Content

Queenie Chu

AI-assisted Production

Motion & Social Video

About Me

I’m a Hong Kong-based Creative / Brand Designer working across brand campaigns, social-first motion and AI-assisted production systems.

In-house brand creative
AI-assisted production workflow
Open to new opportunities

Currently

CASETiFY

Overview

Campaign Systems, Social Assets & Motion

A curated selection of CASETiFY campaign work across seasonal campaigns, product launches and social-first motion assets.

This page highlights selected work from Back to School, iPhone 15 / Ultra Bounce and motion-led campaign teasers, showing how campaign concepts were adapted into hero visuals, social assets, product communication, motion graphics and OOH touchpoints.

01 Back to School Campaign

29cc90_8afebf763fff4f699d363597d532a581mv2-ezgif.com-crop.gif
00:00/00:00
10_YT.mp4

A seasonal sales-driven campaign built around a school notebook visual system. The campaign extended from hero visuals and teaser motion to social posts, gift guide content and product-focused assets.

02 iPhone 15 / Ultra Bounce Global Launch Rollout

A global product launch rollout for CASETiFY’s Ultra Bounce case line, extending hero motion and social assets into real-world OOH placements across New York, Hong Kong, Seoul, Tokyo and Bangkok.

CASETiFY® iPhone 15 Cases - CASETiFY (1080p, h264).mp4
00:00/00:00
ezgif.com-video-to-gif (21).gif
ezgif.com-video-to-gif (20).gif
ezgif.com-video-to-gif (24).gif
Going global with Ultra Bounce 🌎📲 Snap a pic & tag us if you spot us IRL 📍Times Square,
00:00/00:00

Global OOH Rollout

New York / Hong Kong / Seoul / Tokyo / Bangkok

A social reel showcasing CASETiFY’s Ultra Bounce OOH placements across key global cities. The asset connects the product launch with real-world city visibility, turning outdoor media into shareable social content for the campaign rollout.

Project Scope

Role & Scope

Campaign Visual System

Hero visuals and campaign adaptations across seasonal and launch communications.

Social-first Assets

Feed, story and product-focused content for campaign rollout.

Motion Graphics

Teaser animations and launch motion assets for social channels.

Launch & OOH Adaptations

Visual adaptations for launch overview, retail placements and global OOH touchpoints.

bottom of page