Selected Experience
AS Watson Group / MoneyBack
CASETiFY
Cosmopolitan HK
Freelance & Personal Brand
Brand Campaigns
Social-first Content
Queenie Chu
AI-assisted Production
Motion & Social Video
About Me
I’m a Hong Kong-based Creative / Brand Designer working across brand campaigns, social-first motion and AI-assisted production systems.
In-house brand creative
AI-assisted production workflow
Open to new opportunities
Currently
CASETiFY
Overview
Campaign Systems, Social Assets & Motion
A curated selection of CASETiFY campaign work across seasonal campaigns, product launches and social-first motion assets.
This page highlights selected work from Back to School, iPhone 15 / Ultra Bounce and motion-led campaign teasers, showing how campaign concepts were adapted into hero visuals, social assets, product communication, motion graphics and OOH touchpoints.
01 Back to School Campaign





A seasonal sales-driven campaign built around a school notebook visual system. The campaign extended from hero visuals and teaser motion to social posts, gift guide content and product-focused assets.
02 iPhone 15 / Ultra Bounce Global Launch Rollout
A global product launch rollout for CASETiFY ’s Ultra Bounce case line, extending hero motion and social assets into real-world OOH placements across New York, Hong Kong, Seoul, Tokyo and Bangkok.

_gif.gif)
_gif.gif)
_gif.gif)

Global OOH Rollout
New York / Hong Kong / Seoul / Tokyo / Bangkok
A social reel showcasing CASETiFY’s Ultra Bounce OOH placements across key global cities. The asset connects the product launch with real-world city visibility, turning outdoor media into shareable social content for the campaign rollout.


Project Scope
Role & Scope
Campaign Visual System
Hero visuals and campaign adaptations across seasonal and launch communications.
Social-first Assets
Feed, story and product-focused content for campaign rollout.
Motion Graphics
Teaser animations and launch motion assets for social channels.
Launch & OOH Adaptations
Visual adaptations for launch overview, retail placements and global OOH touchpoints.