Selected Experience
AS Watson Group / MoneyBack
CASETiFY
Cosmopolitan HK
Freelance & Personal Brand
Brand Campaigns
Social-first Content
Queenie Chu
AI-assisted Production
Motion & Social Video
About Me
I’m a Hong Kong-based Creative / Brand Designer working across brand campaigns, social-first motion and AI-assisted production systems.
In-house brand creative
AI-assisted production workflow
Open to new opportunities
Currently
Beauty & Lifestyle Editorial
Overview
Lancôme Teint Idole Ultra Wear
A beauty advertorial and social content project for Lancôme Teint Idole Ultra Wear, launched with Cosmopolitan HK across website, Instagram and Facebook.
The campaign featured Cecilia Yeung, Jeffrey Ngai, Sabrina Cheung and Gigi Cheung through three short-form videos, each highlighting the foundation from a different lifestyle and beauty angle. The visual direction combined product-focused storytelling, talent-led editorial moments and lifestyle photography to create a polished, social-ready content package.
Project Scope
Role & Scope
Art Direction
Beauty-led visual direction across talent, product and lifestyle scenes
Storyboard & Shoot Planning
Storyboard development, prop planning and production preparation
Social & Advertorial Assets
Video and lifestyle photo assets for website, Instagram and Facebook
Production Management
PIC across pre-production, shoot coordination, post-production and client communication
A Closer Look
