Selected Experience
AS Watson Group / MoneyBack
CASETiFY
Cosmopolitan HK
Freelance & Personal Brand
Brand Campaigns
Social-first Content
Queenie Chu
AI-assisted Production
Motion & Social Video
About Me
I’m a Hong Kong-based Creative / Brand Designer working across brand campaigns, social-first motion and AI-assisted production systems.
In-house brand creative
AI-assisted production workflow
Open to new opportunities
Currently
A Hong Kong-based brand creative bridging campaign design, social-first motion and AI-assisted production.
2025 — Present
In-house Brand Creative at AS Watson Group / MoneyBack
Focused on MoneyBack’s in-house brand content, spanning app communication, mascot-led social campaigns, motion assets and AI-assisted visual production workflows.
2022 — 2024
Senior Designer at CASETiFY
Developed seasonal campaign systems, product launch visuals and motion-led social assets across global digital and physical brand touchpoints.
2019 — 2021
Digital Designer at Cosmopolitan HK
Produced editorial, advertorial and social-first visual content across beauty and lifestyle projects, covering art direction, video production and motion design.
Before 2019
Broadcast & Social Motion Foundation
Early work across live news graphics, event visuals and social media animation.
Capabilities & Technical Toolset
Creative Focus
Brand Campaign Design
Creative Direction
Visual Storytelling
Social-first Content
Motion-led Campaign Assets
Brand Identity Systems
Design & Motion
Adobe Suite (Ai, Ps, Ae, Pr)
Motion Graphics
Video Editing
Photo & Video Production
AI & Integration
Midjourney
Runway
Magnific AI
Adobe Firefly
AI-assisted Image & Motion Workflow
Prompting / Visual Direction